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  1. Advertising and Integrated Brand Promotion, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337362177Thomas O'Guinn/ Chris Allen/ Angeline Close Scheinbaum/ Richard J. SemenikEdition: 8Copyright Year: 2019Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
  2. Services Marketing: Concepts, Strategies & Cases, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337018098John E.G. Bateson, K. Douglas HoffmanEdition: 5Copyright Year: 2017Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
  3. Advertising, Promotions & other aspects of IMC , MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337385817J. Craig Andrews, Terence A. ShimpEdition: 10Copyright Year: 2018Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
  4. MKTG12, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337914017LambEdition: 12Copyright Year: 2018Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
  5. Consumer Behavior, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337362542Deborah J. MacInnis, Rik Pieters, Wayne D. HoyerEdition: 7Copyright Year: 2018Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
  6. Contemporary Marketing, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337782944David L. Kurtz, Louis E. BooneEdition: 18Copyright Year: 2019Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
  7. Business Marketing Management B2B, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337418478Michael D. Hutt, Thomas W. SpehEdition: 12Copyright Year: 2017Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
  8. Marketing Strategy, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337017770Michael Hartline, O. C. FerrellEdition: 7Copyright Year: 2017Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
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