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  1. MKTG12, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337914017LambEdition: 12Copyright Year: 2018Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
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  2. MKTG, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9780357747650Charles W. Lamb, Joe F. Hair, Carl McDanielEdition: 13Copyright Year: 2020Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
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  3. International Marketing, Cengage eBook, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9788000040080Michael R. Czinkota, Ilkka A. Ronkainen, Annie CuiEdition: 11Copyright Year: 2023Access Platform: Cengage eBookAccess Period: 12 Months Learn More
    HK$360.00
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  4. Social Media Marketing, Cengage eBook, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9788000040097Melissa S. BarkerEdition: 3Copyright Year: 2023Access Platform: Cengage eBookAccess Period: 12 Months Learn More
    HK$360.00
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  5. Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, Cengage eBook, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781305062917Tim SmithEdition: 1Copyright Year: 2012Access Platform: Cengage eBookAccess Period: 12 Months Learn More
    HK$360.00
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  6. Advertising and Integrated Brand Promotion, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9780357904206O'Guinn/Allen/Close Scheinbaum/SemenikEdition: 9Copyright Year: 2023Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
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  7. Consumer Behavior, MindTap , 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9780357990346Wayne D. Hoyer, Deborah J. MacInnis, Rik PietersEdition: 08Copyright Year: 2024Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
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  8. Basic Marketing Research: Customer Insights and Managerial Action, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9780357990292Tom J. Brown, Tracy A. Suter, Gilbert A. ChurchillEdition: 10Copyright Year: 2024Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
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  9. Business Marketing Management B2B, MindTap, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9780357990339Michael D. Hutt, Thomas W. Speh, Douglas HoffmanEdition: 13Copyright Year: 2024Access Platform: MindTap Learn More Access Period: 12 Months Learn More
    HK$360.00
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  10. Services Marketing: Concepts, Strategies, & Cases, Cengage eBook, 12 Months Digital Access
    This is a Digital Product – Please take note of the access platform and access period.ISBN: 9788000045313K. Douglas Hoffman, John E.G. BatesonEdition: 14Copyright Year: 2024Access Platform: Cengage eBookAccess Period: 12 Months Learn More
    HK$360.00
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