Practical Management Science, MindTap, 12 Months Digital Access
The store will not work correctly in the case when cookies are disabled.
We use cookies to make your experience better.To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies.Learn more
Consumer Behavior, Cengage eBook, 12 Months Digital Access
Practical Management Science, MindTap, 12 Months Digital Access
This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337675857S. Christian Albright, Wayne L. WinstonEdition: 6Copyright Year: 2019Access Platform: MindTap Learn More Access Period: 12 Months
Help students take full advantage of the power of spreadsheet modeling with the book geared entirely to Excel 2016 -- Winston/Albright's PRACTICAL MANAGEMENT SCIENCE, 6E. This book integrates modeling into all functional areas of business -- finance, marketing, operations management -- using real examples and real data. Theory blends with applied, relevant learning for a solid foundation, followed by practical, hands-on exercises that emphasize the methodologies. The book focuses on modeling rather than algebraic formulations and memorization of particular models. New and updated cases help highlight the latest changes in the accompanying @RISK and PrecisionTree add-ins. Optimization chapters incorporates "BigPicture" diagrams of spreadsheet models, while a new chapter emphasizes data mining. In addition, almost 30 updated tutorial videos clarify concepts and work through examples.
