Marketing Channels, eBook, 6 Months Digital Access
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Marketing Channels, eBook, 6 Months Digital Access
This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781133828907Bert RosenbloomEdition: 8Copyright Year: 2012Access Platform: Cengage eBookAccess Period: 6 Months
Marketing Channels: A Management View, a market leader, is known to provide a management focus and managerial framework to the field of marketing channels. Theory, research, and practice are covered thoroughly and blended into a discussion that stresses decision making implications. This new edition reflects global, socio-cultural, environmental, and technological changes that have taken place within the industry.
