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- William M. Pride and O. C. Ferrell (2020), Marketing, 20th Edition, Cengage Learning
- William Mendenhall; Robert J. Beaver; Barbara M. Beaver
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Foundations of Business, MindTap, 12 Months Digital AccessThis is a Digital Product – Please take note of the access platform and access period.ISBN: 9780357904220Edition: 7Copyright Year: 2023Access Platform: MindTap Learn More Access Period: 12 Months Learn More¥18,000
