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This is a Digital Product – Please take note of the access platform and access period.ISBN: 9781337418478Michael D. Hutt, Thomas W. SpehEdition: 12Copyright Year: 2017Access Platform: MindTap Learn More Access Period: 12 Months

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9781337418478
MindTap Marketing for Hutt/Speh's Business Marketing Management B2B, 12th Edition is the digital learning solution that powers students from memorization to mastery. It gives you complete control of your course鈥攖o provide engaging content, to challenge every individual, and to build their confidence. Empower students to accelerate their progress with MindTap. MindTap: Powered by You. MindTap gives you complete ownership of your content and learning experience. Customize the interactive syllabi, emphasize the most important topics, and add your own material or notes in the eBook. This edition of MindTap is also available as a bundle option with the loose-leaf version of Hutt/Speh's Business Marketing Management B2B.